Search Engine Marketing – hello friends today tell you about Search Engine Marketing, or SEM. We’re going to find out what’s so special about this kind of marketing and why it’s so effective.
If I take a calendar event like Mother’s Day or Valentine’s Day I could spend a vast amount of marketing budget building months in advance for those two calendar events. But with Adwords we can focus budget nearer the time therefore we capture all those customers that are searching for those particular key words. And I know for us with Mother’s Day the first year we launched an Adwords campaign we doubled our turnover on the previous year.
What is Search Engine Marketing?
You’re probably already familiar with Search Engine Marketing even if you don’t know how it works. Let’s say you do a search for something like “Wedding photos”. You’ll get lots of options on the search engine Results page. Now we’re going to have a closer look at those results.
The links you see in the main part of the page are called organic results. It costs nothing to appear here. This is where search engines show sites they think have the most relevant content. Now look at the right column and across the top of the page. See those results? Well these listings are paid advertisements.
Search Engine Marketing lets you use this space to advertise to potential customers when they search for certain words and phrases that are relevant to your business.These are known as keywords. Another really unique thing to know about Search Engine Marketing is that the advertiser only pays when someone clicks on their ad. So if your ad appears but no one clicks on it, you won’t be charged. Yes, that’s it, you heard it right. That’s why it’s called”pay per click” advertising.
How Search Engine Marketing works?
Let’s say you’re a wedding photographer and you want your ads to show when someone searches for “Wedding photographer Cardiff”. But you’ll only pay if the searcher clicks on your advert. That’s the big difference when comparing SEM to traditional forms of advertising like ads in newspapers and magazines or billboard posters.
If you advertise wedding photography using those the ad is shown to a bunch of people whether or not they want wedding photographs and you pay for it no matter what. With Search Engine Marketing it’s very likely that people who clicked on your ad are interested in what you have to offer because they told you so or rather, they told the search engine when they searched for “Wedding photographer Cardiff”. They saw your ad, and they clicked on it.
This is different from broadcasting a message to people who may or may not have an interest in. Makes sense right? Well now you know how SEM works so well. Let’s sum up. Search Engine Marketing is a uniquely powerful option for your business. It’s simple, but effective. People search for things they want and advertisers target specific searches but only pay when someone clicks to learn more. That’s Search Engine Marketing. please subscribe me to get lot off cover more about Search Engine Marketing.
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