What is an on-page SEO? – On-page SEO. On-page refers to both the content and HTML ASCII text file of a page that may be optimized, as opposition off-page SEO which refers to links and other external signals. For that new on-page SEO, we highly recommend reading our On-Page Ranking Factors.
What is Off-Page SEO – Off-page Optimization. Offpage optimization refers to any or all the measures that may be taken outside of the particular website so as to boost its position in search rankings.
Difference between on-page and off-page SEO
On-page SEO is the foundation for a website or blog that’s searching for excellent program traffic. Just confirm that your content is fully optimized for SEO, from heading structures to image size, before you hit publish.
On the opposite hand, off-page SEO doesn’t offer the maximum amount of control as on-page SEO. you’ll post links on social media, submit links to SEO-friendly websites, write guest posts on high-ranking sites and even boost your efforts through Paid Search and PPC campaigns
On-Page SEO – On-page SEO involves subsequent things:
1 – Meta Title & Descriptions – we must always define the title and outline of every website consistent with content and services. As per MOZ, Meta descriptions will be any length, but Google generally truncates snippets to 155–160 characters. it is best to stay meta descriptions long enough that they are sufficiently descriptive. The title between 50–60 characters long. It shouldn’t be duplicated to other pages as each page require unique title and descriptions.
2 – H1 head tags – Main keywords we must always have in H1 tags.
3 – Alt tags – as Google doesn’t read images so we’ve got to provide the name to every image as per targeted keywords and format should be “best-on-page-SEO”.
4 – URL structure – URL structure should be relevant as per sites and program friendly URLs.
5 – Internal Linking – Internal links also connect your content and provides Google thought of the structure of your website. they will establish a hierarchy on your site, allowing you to provide the foremost important pages and posts more link value than other, less valuable, pages.
6 – Mobile Responsiveness – the website should be mobile responsiveness because the number of individuals around the world who use a mobile increased by 100 million in 2018, with the worldwide total reaching over 5.1 billion users by January 2019. This figure brings worldwide mobile penetration to 67 percent – over two-thirds of the entire global population. All are going digital and that we need to watch out of that and make each and each website responsive.
Off-Page SEO – Off-page SEO involves subsequent things:
Off-page SEO relates to the opposite aspects that influence the search ranking of the blog on the google result page. Off-page SEO is about, among other things, link building, social media, and native SEO.
1 Social Media Engagement – Social media has become so popular recently that it’s become one amongst the ranking parameters utilized by Google. Both the number of social likes and social signs are a sign of the rising popularity of websites because of the worth of the data present within the content.
2 Reputation Management – A trusted online reputation will benefit your SEO by improving the credibility among your audience – and with search engines. Following white-hat SEO methods will ensure all of your web optimization activities are within the legal bounds defined by Google. Choosing to require a black-hat SEO approach may offer you quick search results, but once Google catches on, you’ll be able to severely damage the reputation of your website, setting back your SEO efforts tremendously and creating more work for yourself within the future
3 Link Building – Off-page SEO primarily revolves around link building. It enhances your SEO efforts by getting direct referrals to your site, thus, increasing targeted web traffic. To successfully build links to your website, you’ll get to write content that provides links to related content that provide value.
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